Canon creates partnerships to support wildlife conservation


An Africa without elephants and rhinos and a host of other animals, fauna and flora. This landscape is the mark of Africa; that’s what makes Africa.

If that is not reason enough to conserve our wildlife, the basic economy should serve as an additional boost. After all, African wildlife is one of the main economic engines of job growth on the continent. In fact, during the global financial crisis of 2007-2008, Africa was the only region that continued to see growth in tourism.

COVID-19 has negatively affected the tourism industry, which will take months, if not years, to recover. The pandemic has also highlighted the vital role conservation plays on the African continent – and the need for a sustainable approach to conservation efforts.

The sustainable conservation of the environment is based on the human factor. It starts with ownership – and Africa needs to own its conservation. Studies have shown that involving local communities in sustainable conservation efforts has resulted in significant gains for people and the planet.

Kenya has successfully explored how to implement mutually beneficial relationships between humans and wildlife to address the problem of the loss of 70% of its wildlife over 30 years. The Masai Mara Wildlife Conservation Association ( has made huge strides in creating a conservation model that works for both animals and humans.

Building on this success, Canon Central and North Africa has partnered with the Kenya Wildlife Service (KWS) to launch the ‘Twendini Porini Na Canon.

This digital raffle promotion was launched at select Canon authorized outlets across Kenya between 20e and November 31st December. This promotion offered customers who purchased Canon products the opportunity to win one of three vacation packages to one of the country’s three national parks, sponsored by the Kenya Wildlife Service (KWS).

The objective was threefold: to promote Canon products and reward its customers; promote its partnership with KWS showcase the country’s national parks and conservation efforts, and use the power of visual storytelling to spur this initiative.

Creative collaborations stimulate powerful partnerships

“As an expert in the field of visual imaging, Canon Central and North Africa recognizes the profound impact powerful images and videos have on visual storytelling – and how successful these stories are in raising awareness and achieving support for various conservation projects, ”notes Amine Djouahra, sales and marketing director at Canon Central and North Africa.

“This is why we have launched several initiatives, such as the Miraisha program ( and our Ambassador program ( – to advance and promote future employment opportunities and livelihoods in Africa by sharing the skills and knowledge of photographers, videographers and filmmakers, ”he adds.

The Twendeni Porini na Canon campaign goes one step further, calling on 5 local wildlife photography influencers to create authentic social media stories about conservation efforts across Kenya.

“Beyond simply rewarding Canon customers and raising awareness of our treasured national parks, this initiative has proven Canon’s support for local conservation efforts by building awareness with the Kenya Wildlife Conservation Team by focusing on interactions between influencers and community outreach.

Speaking at the awards ceremony, Kenya Wildlife Service (KWS) Brigadier General (Retired) John Waweru said: “We are grateful to Canon for this partnership which has enabled us to raise awareness of the importance of wildlife conservation as an ongoing effort. KWS has the mandate to protect and preserve wildlife, but it is the collective effort of our communities that allows us to succeed in this call. We have benefited greatly from the authentic stories Canon has told about our parks, wildlife and rangers. We are extremely grateful for the renewed interest in wildlife conservation through the prolonged increase in digital space, which has succeeded in raising Kenya’s profile as a leader in wildlife conservation.

Influencing a shared conservation story

The influencers – Anthony Ochieng, Clement Kiragu, Larry Asego, Usha Harish and Alissa Thakker – have been hosted in notable national parks across the country. Each produced compelling visual imagery and engaging content that sparked serious engagement on social media, proving captivating photography and videography play a vital role in creating change and raising awareness.

“This campaign highlighted how partnerships and collaboration help raise awareness of the importance of conservation for the continent, and how we can ensure that future generations enjoy and appreciate this rich, colorful, breathtaking and unique with all its wildlife and wild lands. , adds Djouahra.

The compelling influencer stories can be viewed on the influencers Instagram pages, as follows:

Clement Kiragu is an award-winning Canon Ambassador and wildlife and commercial photographer whose incredible series of images of nature have been enhanced by a new love he developed during his time in Amboseli National Park: that of capturing wildlife. birds in flight.

Anthony Ochieng is a conservation photographer who made a short film, Rhino lover and hero (, featuring an insightful interview with a ranger at Kosgeyi Rhino Sanctuary, to highlight the work being done at the sanctuary.

Usha Harish has proven its ability to capture animal emotions and in action:

Larry Asego took its mission further, by organizing an interactive training session on wildlife photography, disseminating its experience and answering questions from amateur photographers.

Alissa thakker combined photography and video to document his trip to Nairobi National Park, while highlighting the features of his Canon R5 that helped capture these magnificent creatures.

Distributed by APO Group on behalf of Canon Central and North Africa (CCNA).

For all media inquiries, please contact:
Canon Central and North Africa
Mai Youssef
e. [email protected]

APO Group – Public relations agency
Rania El Rafie
e. [email protected]

About Canon North and Central Africa:
Canon Central and North Africa (CCNA) ( is a division of Canon Middle East FZ SARL (CMF), a subsidiary of Canon Europe. The formation of CCNA in 2015 was a strategic step that aimed to enhance Canon’s business in the Africa region – strengthening Canon’s presence and focus in countries. CCNA also demonstrates Canon’s commitment to being closer to its customers and meeting their demands in a rapidly changing African market.

Canon has been represented on the African continent for over 15 years through distributors and partners who have successfully built a strong customer base in the region. CCNA ensures the supply of high quality and technologically advanced products that meet the demands of Africa’s rapidly changing market. With more than 100 employees, CCNA manages sales and marketing activities in 44 African countries.

Canon’s corporate philosophy is Kyosei – “to live and work together for the common good”. CCNA pursues sustainable business growth, focusing on reducing its own environmental impact and helping customers reduce theirs by using Canon products, solutions and services. At Canon, we are pioneers, constantly redefining the world of imaging for the greater good. With our technology and innovative spirit, we push the boundaries of what is possible – helping us see our world in ways we’ve never seen before. We help bring creativity to life, one image at a time. Because when we can see our world, we can transform it for the better.

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From right to left: Canon Country Manager Kenya – Ms. Valentine Cherotich; Irene Oduor – Winner of the vacation in Abadares National Park; Kenya Wildlife Service (KWS) General Manager Brigadier (Rtd) John Waweru
Canon Central and North Africa (CCNA)

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