Wildebeest descending and crossing the steep bank of the Mara River in the Maasai Mara in Kenya. / Wolfgang Kaehler / LightRocket / Getty Images

Kenya is considering adopting a new pricing model for major wildlife sanctuaries to increase tourism income, a government official said on Monday.

Wildebeest descending and crossing the steep bank of the Mara River in the Maasai Mara in Kenya. / Wolfgang Kaehler / LightRocket / Getty Images

Najib Balala, cabinet secretary at the Ministry of Tourism and Wildlife, said the innovative model would deviate from the current model which has a fixed rate regardless of demand from domestic and foreign tourists.

“We will be going back to a new seasonal model, which means that during the high season the entry price will increase and during the low season the price will decrease,” Balala said.

Last year, the East African country applied a 50 percent reduction on entrance fees for local and domestic tourists, which has since been extended until the end of the year. The new pricing model will be implemented from early 2022.

Balala added that Kenya’s low season for visiting wildlife sanctuaries coincides with the rainy season due to the difficulty of navigating the parks during the rainy season.

He observed that the new pricing model is expected to increase revenues generated by national parks and reserves by harnessing the strong demand from visitors seeking to enjoy the country’s wildlife heritage.

The Tourism Ministry also said that current restrictions on international travel have also reinforced the importance of the domestic tourism sector, which now accounts for around 80% of all industry revenue.


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