Why TikTok is raising awareness about wildlife conservation in Africa


Through Travel journalist March 3, 2021

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TikTok, with the support of organizations such as the United Nations Environment Program (UNEP) and Latest Sightings, joins the call for greater focus on wildlife conservation in Africa by announcing the launch of the #TikTokWildlifeDay campaign.

Through this initiative, TikTok is providing its global communities with a fresh, immersive and educational 24-hour wildlife safari viewing experience through TikTok LIVE, which will allow users to express their creativity while increasing their knowledge about protecting the environment. wildlife.

World Wildlife Day is celebrated every year on March 3. The day celebrates and educates wild animals and plants around the world. It also highlights wildlife crime and human-induced species reduction.

A TikTok statement revealed that since the outbreak of the global Covid-19 pandemic, international tourism has declined sharply in Africa, effectively drying up a vital source of conservation income.

The company said that #TikTokWildlifeDay was launched to raise awareness about wildlife in Africa and to encourage people to visit and support wildlife areas when they can.

TikTok users can show their support by posting their videos using the official sticker to check out their “wild animal match”.

In addition to the sticker, users can log in to watch various online safaris through TikTok LIVE through the Latest Sightings account on March 3-4.

In these virtual safaris, viewers will take a special tour of four South African reserves, including MalaMala Game Reserve, Mjejane Private Game Reserve, Wild Rhino Care Sanctuary and Private Game Reserve of Black Rhino.

TikTok Africa Content Operations Director Boniswa Sidwaba said TikTok has always been committed to being a platform that inspires creativity and brings joy.

“TikTok is not just for entertainment, it’s a space where the community can also come and learn. We want to take this opportunity to inspire a new generation to have a positive impact on the planet and those around it. , as well as highlight important conservation areas, many of which are currently open to visitors, ”said Sidwaba.

UNEP Regional Representative for Africa Juliette Biao Koudenoukpo said UNEP supports TikTok’s efforts to raise awareness of the importance of conserving African biodiversity.

“As we slowly return to pre-Covid tourism levels on the African continent, we need to make sure wildlife conservation is a priority,” Koudenoukpo said.

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