Yowie Donates to Wildlife Conservation Society and Educates Kids on the Importance of Conservation, One Piece of Chocolate at a Time


CHICAGO–(COMMERCIAL THREAD) – By presenting its fourth Surprise series – the “Wildlife Conservation Series” – which will support the Wildlife Conservation Society (WCS), Yowi
highlights endangered species like the Siberian tiger and snow leopard. Yowie strives to bring attention to the plight of wild animals while also connecting kids to this mission with a premium milk chocolate treat. With an emphasis on conservation, inside every Yowie chocolate is a limited edition collectible animal figurine and leaflet describing the animal, its habitat, food sources, and threats to it. animal and its environment.

One of Yowie’s Wildlife Conservation Series animals is none other than the largest living feline, the Siberian tiger. The majestic tiger, once the main predator of almost all of Asia’s vast tropical and temperate forests, now faces a number of threats to its future and environment. Not only are tigers killed in large numbers for their skin, bones, and canids, but they battle deforestation and scarcity of food as humans over-hunt their prey. This has led the tigers to become very endangered, making it an endangered species. Yowie’s Collectible Siberian Tiger Micro is one of 26 animals or characters that can be found hidden inside each capsule.

WCS has worked to protect wild tigers around the world since the 1960s. Since 2004, WCS has worked closely with the Thai government for tiger conservation. Thanks to the incredible work of the Thai government in the Huai Kha Khaeng Wildlife Sanctuary and with the support of WCS, the wild tiger population in the park has increased significantly and the government has strengthened its commitment to manage the sanctuary. The Huai Kha Khaeng Wildlife Sanctuary now serves as a model for tiger recovery in Thailand and beyond, and similar conservation efforts are replicated in nearby protected areas.

Another animal at risk is the Sumatran orangutan. Considered the “person of the forest” for their human behavior, Sumatran orangutans are a critically endangered species. These animals are essential to their wildlife habitats, as they play a vital role in dispersing seeds over a large area. If they were to disappear, several species of trees would too.

The main threat affecting the survival of Sumatran orangutans is deforestation. The habitat of Sumatran orangutans is being lost at a high rate, mainly due to the conversion of forests to oil palm plantations, which often use fire for land clearing. Not only do the fires destroy large areas of orangutan habitat, these slow-moving monkeys are often unable to escape the flames. Ensuring a future for these great apes requires extending the network of protected areas and strengthening the protection of all reserves, in particular through patrols by forest rangers. WCS is working to implement these conservation measures in the remaining range of the Sumatran Orangutan.

Other endangered animals in the series include Mandrill, Burmese Star Turtle, Humpback Whale, Kipunji Monkey, Okapi, Southern Elephant Seal, Blue Shark, Guanacos, Silky Sifaka, Fossa , the irrawaddy dolphin, the Andean bear, the cheetah, the snow leopard, the Madagascar day gecko, the Kihansi toad and the Sumatran land cuckoo.

Yowie fans can collect all 26 animals or characters and create their own virtual library at Yowie litter, the augmented reality app launched earlier this year.

“The Wildlife Conservation Society is a perfect partner for Yowie,” said Cove Overley, Global Chief Marketing Officer. “As we envision the future of wildlife, we need to align our mission and mind with organizations that not only educate the public but are active on the ground. Kids learn more about each animal they collect every time they choose a Yowie in the store, “said Cove Overley,” our mission is to spread this awareness around the world.

For every Yowie Chocolate sold as part of the Wildlife Conservation Series between June 2018 and July 2019, WCS will receive a portion of the net proceeds to support its mission to save wildlife and wild places around the world. To learn more about this donation, please visit yowieworld.com/wcs.

WCS (Society for the Conservation of Wildlife)

MISSION: WCS saves wildlife and wild places around the world through science, conservation, education and inspiring people to value nature. To accomplish our mission, WCS, based at the Bronx Zoo, harnesses the power of its global conservation program in nearly 60 countries and all of the world’s oceans and its five wildlife parks in New York City, visited by 4 million people each. year. WCS combines its expertise in the field, zoos and the aquarium to achieve its conservation mission. Visit: www.wcs.org.

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